ALILI MOROCCO CASE STUDY
From concept to market success: Building a premium Moroccan food brand
Challenge
Alili Morocco needed more than just a brand identity – they required a complete market entry strategy for introducing premium Moroccan food products to the discriminating US gourmet market. The challenge encompassed everything from visual identity to market positioning, retail strategy, and event presence.
Strategic Approach
We developed a comprehensive brand strategy that would position Alili Morocco as a luxury food brand while maintaining authentic Moroccan heritage. Our approach included:
Creation of a sophisticated visual identity system that communicated premium quality
• Development of packaging that would stand out in high-end retail environments
• Design of trade show experiences that would capture buyer attention
• Implementation of an e-commerce platform that reflected the brand’s premium positioning
Solution
The resulting brand ecosystem delivered:
• A distinctive visual identity that balanced luxury with authenticity
• Award-winning packaging design that elevated shelf presence
• Immersive trade show experiences that attracted key buyers
• Digital presence that supported both direct sales and brand storytelling
• Marketing materials that helped secure prestigious media coverage
Impact
The comprehensive brand strategy led to significant market recognition:
• Two SOFI Gold Awards, establishing credibility in the specialty food industry
• Featured product review in The New York Times, dramatically increasing brand visibility
• Successful placement in premium gourmet markets nationwide
• Recognition as one of the first successful premium Moroccan food brands in the US market
