ATALANTA CORP CASE STUDY
Powering Digital Commerce for America's Largest Private Food Importer
Challenge
Atalanta Corporation, the nation’s largest private food importer, required a complete digital transformation that would serve both their B2B and B2C channels. The challenge was creating an enterprise-level e-commerce ecosystem that could handle thousands of products, complex pricing structures, and integration with existing ERP systems, while pivoting their web presence from product-focused to service-capability driven.
Strategic Approach
Leveraging our deep understanding of the food import industry, we developed a multi-faceted digital strategy that would:
• Unite B2B and B2C experiences on a robust Magento platform
• Create seamless integration with enterprise systems
• Support complex pricing tiers and customer relationships
• Establish a sophisticated product information management system
• Enable custom portal solutions for major retail partners
Solution
The resulting digital ecosystem delivered:
• Enterprise e-commerce platform handling thousands of SKUs
• Custom sales portals connecting major retail chains
• Comprehensive product information management system
• Brand refresh highlighting service capabilities
• Integrated digital marketing solutions including email campaigns
Impact
Our long-term partnership with Atalanta has produced a digital infrastructure that scales with their growth and adapts to changing market demands. The platform successfully processes substantial transaction volumes while maintaining the flexibility to serve both individual buyers and major retail chains. This digital transformation has strengthened Atalanta’s position as an industry leader while streamlining their operations across multiple sales channels.
